“The appeal for me, as a DJ, is that I get to DJ for people who are really excited about something.” “I started my Disco, TX parties because that was a way for people to say ‘Hey, I'm really into disco or I’m really into Wes Anderson or I’m really into Renaissance fairs,’” Ward says. He created Disco, TX, a series of creatively curated themed parties, as a reprieve for both partygoers and himself. We could go on, but the point stands: there is now an entire industry of niche, themed raves and dance parties with promoters, DJs and fans helping people find not just a fun night out, but a community.īlake Ward, a Dallas-based DJ and promoter, was disillusioned by the culture of handsy frat guys and excessive exclusivity he encountered at clubs. A representative for the event tells us that it will feature electronic remixes of music for the show and is expected to sell out. "Broadway Rave" came through The Echo Lounge in May and "Party101," a rave based on 2000s Disney Channel and Nickelodeon shows hosted by Victorious’ Matt Bennett, was at House of Blues in March.Ī local promoter, Club Kaiju, specializes in anime themed raves and is throwing a party inspired by the Cartoon Network series Adventure Time at Green Elephant on Dec. We counted four unrelated events themed around Taylor Swift alone that took place in Dallas this year, with another one coming to Tannahill’s Tavern in Fort Worth in January. You may have heard of Emo Nite, a party based around '90s and 2000s alternative music that’s been raging for almost a decade, but there’s now a party for every conceivable genre and interest. Raves and themed parties based on niche interests are booming right now. Shrek Rave may be the silliest and most surreal themed party, but it’s far from the only event of its kind. The vibe is completed by music from the films and remixes of iconic dialogue such as, “What are you doing in my #shrek #rave #shrekrave #fypシ #dallas ♬ Holding out for a Hero (from "Footloose") - Bonnie Tyler It’s mindlessly dumb and has zero interest in appealing to anyone but hyper-online Shrek enthusiasts. These raves, which are organized and curated by DJ and internet personality Ka5sh, feature partygoers in full costume: green body paint, donkey heads, and general medieval attire help to transport the party to the land of Far Far Away.Įxaggerated, WWE-style duels between people dressed as Shrek and Lord Farquaad are not uncommon, nor are partygoers dressed as the Three Blind Mice stumbling around the dance floor, either fully in character or completely wasted. and has spawned spin-off events such as the more formal "Swamp Gala" and "Big Bubble Rave," an event themed around SpongeBob SquarePants. Shrek Rave is now touring worldwide, having come through The Factory in Deep Ellum this past August. It’s real, though, and insanely successful. The rave’s marketing even features intentionally tacky graphic design that makes it blend in seamlessly with the non sequitur humor the movie is associated with online. Shrek, after all, is the meme of choice for people who grew up on it. You may have seen targeted ads for it and assumed it was a joke. This is the tagline for "Shrek Rave," which is, as you’ve probably guessed, a rave themed around the animated film Shrek.
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